Glossary

We explain all the important terms relating to textile printing in sports retail

What is sublimation?

In the context of textile printing, the term "sublimation" refers to a special printing technique that uses sublimation dyes. This technique is often used to print high-quality, colorful graphics on textiles such as T-shirts, sportswear, flags and banners.

The motif or graphic is printed onto a piece of paper using a special sublimation printer. The design on the paper is then transferred to the textile using a heat press.  

Sublimation printing is characterized by brilliant colors, high colour accuracy and long durability. As the dyes penetrate directly into the fibers of the fabric, the printed image remains breathable and feels pleasant on the skin. Sublimation printing is only suitable for textiles with a high synthetic content, as the dyes adhere better to synthetic fibers. The proportion of synthetics must be at least 80%, otherwise the design may not adhere.

Advantages of sublimation

  1. Brilliant colors and high color accuracy: Sublimation dyes offer vivid and sharp colors. Printing enables precise color reproduction, which is particularly important when it comes to detailed graphics and photos.
  2. Long-lasting print quality: As the dyes penetrate directly into the fibers of the fabric and are firmly anchored there, the printed image remains durable and colorfast even after repeated washing and over time.
  3. Breathable prints: Sublimation prints feel pleasant on textiles as the colors do not sit on the surface but have penetrated the fibers. This results in breathable prints that are soft to the touch and more comfortable to wear.

Disadvantages of sublimation

  1. Material restrictions: Not all sportswear materials are suitable for sublimation printing, especially textiles with a synthetic content of less than 80%. Some materials cannot withstand the temperature required for the sublimation process.
  2. Texture of the material: Sublimation printing works best on smooth surfaces. If the material has a textured or ribbed surface, the print may not be as even or detailed.
  3. Limitations with dark colors: Sublimation printing is not as visible on dark materials. This could be an important factor for sportswear with dark colors and designs.

Overall, the choice of printing technique for sportswear depends on various factors, such as material, design and the desired breathability.

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With refinemate, sports retailers offer their customers an innovative service and generate more sales.
Thanks to Refinemante, we can now print jerseys independently and without external service providers. This has saved us time and money and allows us to offer our customers an even better service
Member of the Management Board,
INTERSPORT BEGRO

Dirk Hartmann

Management, INTERSPORT Begro

Initial situation

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No options for printing on site
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Each item was printed by an external service provider
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High time expenditure due to external contracting

Result

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We no longer have to use external service providers for individual jerseys etc. and have therefore saved time and money
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Articles can now be printed independently on site
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Better on-site service/additional sales and therefore higher turnover
"refinemate has enabled us to map jersey printing professionally and directly at the POS. This has allowed us to catch up in the benchmark and has saved us costs."
Head of Service,
OCHSNER SPORT

Marco Koch

Head of Service,
OCHSNER SPORT

Initial situation

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Have worked exclusively with ready-made films supplied by service providers and could not print individually
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Printed products could not be offered in line with benchmarks
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Due to limited space resources at the POS, other printing solutions were unsuitable

Result

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A competent store solution that we can place directly at the POS with all components
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