Definition of print-on-demand

Print-on-demand (PoD) is a business model and production method in which products, particularly printed items such as books, clothing, posters and other personalized items, are only produced once an order has been received. In contrast to traditional production methods, where items are pre-produced in large quantities, print-on-demand enables individual production on demand.

Advantages of print-on-demand

The advantages of print-on-demand are manifold. It enables flexible warehousing, as no large quantities need to be pre-produced. It also reduces the risk of overstocking and minimizes storage costs. It also opens up the possibility of personalized and tailor-made products, as customers can select individual designs or texts for their orders.

Print-on-demand in stationary textile printing

Print-on-demand in stationary textile printing refers to the ability to print customized textiles directly on site in a retail store. The process of stationary print-on-demand textile printing allows customers to actively participate in the design process, which can lead to stronger customer loyalty and an improved customer experience. As the goods are produced directly on site, textiles can be printed and processed quickly, which means short waiting times for customers and increased customer confidence. In order to implement print-on-demand in stationary textile printing, special printing technologies such as flex printing, digital printing or transfer printing are usually required, as well as appropriate machines and software for designing and producing the textiles.