Definition of Point of Sale (POS)

The term "point of sale" (POS) literally means "point of sale" and refers to the place where a sales transaction process is completed. This location can be physical or virtual. Physical POS refers to sales rooms (stores), sales stands, sales vehicles or open sales areas.

Point of sale in retail

In retail, the POS often refers to the store itself. The efficiency and accuracy of the POS are critical to the smooth operation of a retail store. A well-designed POS can reduce waiting times, avoid pricing errors and provide valuable insights into customer buying behavior. In addition, a well-designed point of sale enhances the customer experience and encourages customers to make impulse purchases. Relevant store design and product placement can be complemented by other local marketing measures to maximize the customer's shopping experience.

Importance of the point of sale (POS) for retailers

Optimizing the point of sale is crucial for companies and sports and fashion retailers as it has a direct impact on the customer experience, the efficiency of transactions and ultimately the success of the business. Innovations and services on the sales floor such as interactive sales displays, 3D foot measurements, running analyses or personalization through textile printing can greatly improve the customer experience.